Promotional Products and Incentive Campaigns

Promotional products and incentive campaigns can be used very successfully in conjunction with any advertising on the Web, in print, or in a direct-mail campaign. These products or services should be given free or for a nominal fee. So in other words, while you’re trying to sell them something, give them something free to make them want to buy your product or service. Never ever do an ad or a direct mail campaign, without making a free offer. It does not necessarily have to be an expensive product. It can be a free consultation or report or analysis. As long as your reader is challenged to read further, and possibly pick up the phone, or send in the order form to try your product or service… that is the goal. We have access to promotional products, logo items & business products as well as unusual incentives like cruise and travel certificates, FREE on line shopping sprees, airline miles, and business logo wear. Why not “snazz up” your next mail campaign by offering a three or five night cruise for two—you might be surprised at the response rate!

Another tried and true promotional program is of course word-of-mouth advertising. Word-of-mouth advertising can be one of the best ways to get your product or service out to consumers. We have partnered with a company that specializes in word-of-mouth advertising and promotional programs. A company that for 25 years has built its business around a totally unique, grass roots method of reaching consumers – through community-based organizations via affinity-based group meetings that are already in place – in a receptive, clutter-free atmosphere.