Direct-mail and E-mail campaigns

Direct-mail and e-mail campaigns can be used interchangeably in the direct response arena. E-mail has become a small business startup method of choice, because of its cost effectiveness. However, direct-mail can also be a very cost effective way of getting orders or getting the word out about your company or service, especially if you are using color postcards in conjunction with an e-mail blast campaign. Remember to keep your message consistent. I cannot say enough about consistency, and having a cohesive message across all of the media, direct-mail, & Internet channel advertising that you are doing. Many people try to complicate things by not keeping a consistent message or by offering too many different products or services at the same time in their marketing campaigns. You know the old saying, keep it simple———! KISS is always the best policy!

A Word About Lists

Everyone should be building their own proprietary mail and e-mail data base. You can do this by collecting business cards at events, collecting e-mail addresses of friends and co-workers and storing them in Microsoft Excel format or as a CSV file. My IT friends tell me that is the best format that can convert to any other software program or list file you want to use. There are many good list brokerage companies to work with. We have relationships with many of the top companies in the industry to purchase the best mailing lists to meet your product or service need. We also have access to many specialty lists; conservative media, political and business news. Remember, your mailing list should be looked at as a tool to find new customers. The list you purchase should target the type of customers that you are looking for, that are most likely to purchase your product or service. Call us for a free list consultation today.