About Media Marketing
MMI offers small to mid size companies and entrepreneurs products and services to help grow their businesses. The products, vendors and services offered have been tested over time to be some of the best in the marketing and business industry today.
After twenty years in the PR, Advertising, Media and Sales arena and as the Chief Marketing Officer (AKA Chief cook & bottle washer!) for many companies of diverse backgrounds from financial services to entertainment, alternative energy, fashion, and the news media I realized that over 50% of my time was finding vendors to complete the many marketing projects I was trying to accomplish. That is a really big job all by itself. Then after you find the right ones you have to go & get pricing from all of them and negotiate to make the President, the Board or your client happy!… more time taken away from the core business of sending out campaigns and personal selling to get SALES . That is when I got the idea to create a business marketing resource website where smaller companies could get turn-key, cost effective information and business news that they can use right away. More and more B2B and B2C marketing is being conducted on the Internet—(please read the latest Direct Marketing Report I have posted on the website) to see what trends the marketing experts are predicting now.
The Internet and all the media channels have to work together to formulate a success plan of branding, lead generation, and sales conversion. Our goal and mission is to provide excellent products and services and project consulting advice to assist companies in growing their businesses while offering cost effective strategies without a large marketing budget or plan. We can either do the actual work for you, or direct you on ways to do-it-yourself!
About MORNA McGANN, President and CEO- founder
Morna McGann has over twenty years in the direct marketing and media fields in financial services, real estate, investment advisory, entertainment, energy, and retail industries. She has worked in operations, management, sales, advertising marketing, and public relations/affairs. Her roles have included generating broad-based awareness of a company’s products and services in selected markets and the development of marketing and media plans and strategies, in support of sales activities, clients, and government contracts. She formerly was Marketing Director and Circulation Manager for NewsMax Media an internet news portal and magazine focusing on national & international news. Previously, she worked for Energy Partners an alternative energy engineering company where she was Marketing Director and Contract Administrator. She was contributing editor for Weiss Research investment newsletter “The Safe Money Report” published for institutional & individual investors. She has a BS in Liberal Studies from the Univ. of the State of NY and an MBA from California Coast University in Santa Ana, California. She is a member of WIPP Women Impacting Public Policy, The US Chamber of Commerce, PR Newswire, Natl. Asso. of Realtors, and the Direct Marketing Asso. Morna lives in sunny South Florida and travels to the Caribbean, Bahamas and S. America. She has two grown daughters, and a dog named Sugar.
A word of THANKS to some of the great local (now national & international) companies and clients I have had the priveledge of working with, who provided a great learning experience and a big enough challenge for me to want to become an entrepreneur! Burt Reynolds Theatre & Productions, Weiss Research, Fidelity Federal (now National City Bank) PGA National, Recourse Communications, Energy Partners (now Teledyne Energy) Capital Asset Research Corp., NewsMax Media, Alexander Proudfoot,PLC Creative Div., Lana of London, Robert Allen Marketing Group,Burg Communications, and most recently Trump University
